The look of your website is foundation for everything about your company. The first few seconds of visiting a website are the most memorable and important for an everlasting connection. When you first meet someone for the first time, that is usually your only time to make a good impression and the same can be said of the website anyone lands on. If you took more than a minute to respond to the person looking you right in the eyes, they would think you are not attentive and focused on what is important, and would likely abandon the conversation. When someone lands on a website and there is delay, visitors assume the worst and are likely to leave and never return.
While it is important to understand why visitors left, it is nearly impossible to go chasing after them to bring them back, so whenever considering the design of your website and the loss of visitors previously, you must move forward to focusing on what is important: keeping visitors who visit now, not visitors who have visited in the past. When understanding what good page design means, it is as simple as browsing any website on the Internet and thinking about your own attention span and what keeps you focused on staying on that brand new website that you are seeing for the first time today.
If you see a website that makes you want to leave, chances are you can take that moment, capture it, and avoid implementing it into your own design. Great website design is a key element for the success of any website. While a pre-built theme provides a huge head start towards building an aesthetically pleasing website, there are still various things that need to be done to ensure an effective design. Almost everything can and will work out of the box, but the things that need to be done may include color changes, font style changes, and logo and favicon changes.
WordPress is not perfect as a web development platform, especially when working with clients. Many clients will have their custom demands and expectations. There are various elements and processes that make some WordPress websites better, simpler, and more effective than the others.
Whether you choose to build your website from the bottom up or vice versa, here are some tips for improving web design with WordPress. Whether it is for you or for your clients, you will want to focus on the style of the website, the colors of each page, including the links, and if you happen to have a logo, you will want to ensure that logo does not look out of place. Think of a website like a personality full of stories and information to share.
Table Of Contents
A Look At The Homepage
If you want to grab the attention of your visitors, you need to have an attractive functioning homepage that has every element integrated into it. potential customers to see you as a purposeful business.
A professional logo, likely to be on the top left of your screen is the very first thing that naturally receives attention, as this is where the majority of human eyes will turn to in order to establish contact. A logo represents the identity of your business. The images, fonts, and colors you use to create the logo provide essential information about your business that enables your visitors to identify with your brand as something they can trust.
A Look At Fonts
Modern web-safe fonts are the standard go-to for most websites, with Arial, Georgia, and Helvetica being the most used traditional font styles. Tahoma and Verdana definitely sport lovely elegant professional styles of typography and are often considered as well. However, there is a much larger, free library that is often overlooked when it comes to fonts.
The Google Fonts library has over 800 fonts to choose from. While it is recommended that you stick with a sans-serif font, which helps the human eye retain attention, readability, and stability, there are still so many gorgeous fonts to choose from. Have a look at this list of Google Fonts when it comes to deciding on the font choice for your website.
To make it easier for you, install the Google Fonts for WordPress plugin and you will gain access to change the fonts through the Customize feature on your website.
A Look Into RGB
Color is something that will always be discussed in web design by women, men, psychologists, CEOs, supervisors, visitors, customers, and everyone who is part of the design team. Most standard colors range from blue, gray, black, and white as primary colors. Purple, orange, yellow, teal, green, red, pink are all secondary or complimentary colors. The color spectrum goes beyond just these few colors and can be shaded with decimal (RGB) or hexadecimal numbers.
The colors of your website will likely compliment your logo, but may not be the exact same color as your logo. While some companies do set their background to a completely black color and pull it off well, it is usually advised against and your business would be better run with lighter colors.
A website called Colors gives a great choice of new color schemes right off the bat to choose from, all web-safe colors from navy, blue, aqua, teal, olive, green, lime, yellow, orange, red, maroon, fuchsia, purple, black, gray, silver, and white. This website is a great place to start when choosing colors for your new website design!
If you prefer to mix some colors for the purpose of a background, you can definitely have fun with this blend tool.
A Look At Call To Action
A Call To Action (CTAB) link, button, form, or a message —— anything that instills the visitor to do something, anything. Mostly to sign up for a free trial, to try the service, to do something that connects them with the website. A CTAB is usually very noticeable and cannot be avoided. While it is not there to annoy the visitor, it begs to be clicked.
The homepage may have one or several CTABs, which all usually serve the same purpose and lead to the same place, though it is possible for there to be multiple CTABs on the same page that lead to different areas of the website.
A Look At Presentation of Information
Who are you? What can you do for me? What do you want me to do? These are probably the most important questions by your visitors and potential customers that need to be addressed immediately upon landing on your website.
Who are you? This question can be addressed within your logo or within the first paragraph of your homepage.
What can you do for me? Our product/service does this for you which should be shown through the homepage.
What do you want me to do? If our product/service does what you need, sign up, take a look around, learn more about us!
Taking a look at RunCloud’s homepage, we can see why these questions are important.
- RunCloud logo. First default eye movement ⇾ who are you?
- Message to Convey: “Create. Connect. Deploy.” ⇾ what can you do for me?
- Call To Action: Start My 5-Day Free Trial ⇾ what do you want me to do?
- Menu items: FEATURES, PRICING, FAQ, DOCS, API, SIGN IN ⇾ what do you want me to do?
- Call To Action: SIGN UP ⇾ what do you want me to do?
RunCloud’s homepage clearly states who are you, what can you do for me?, and
What do you want me to do?
Three important questions that any website needs to answer if it is running a service or selling product.
Call To Actions are almost always:
What do you want me to do?
Menu items in which potential or existing customers find the information already relevant are also items of action.
When it comes to improving your web design with WordPress, all the tools already exist for you to use. It is putting them together and making them work together that completes a website. A website serves as the personality of your business and allures visitors to see what you are about. You cannot possibly grab every customer’s attention, the same way a dozen people may walk through a store for shopping, but only two or three may actually purchase something.
With a unique and different font style, colors, a clear presentation of information with the purpose of your website, and a call to action letting your visitors know what you want them to do ー try and buy your product ー you are more than ready to sell them on your service, you are ready for them to call your website a new home.